The Importance of Intangible Assets When Selling a Business

September 2, 2023by Steve Mueller0

When it comes to selling a business, many business owners focus solely on tangible assets like property, equipment, and inventory. However, in today’s business world, intangible assets are just as important, if not more so, than tangible assets. In this blog post, we’ll examine why intangible assets are so valuable and how to properly assess and market them during the sale process.

What are Intangible Assets

First, let’s define what we mean by intangible assets. These are assets that have no physical substance, but still have value due to their intellectual or creative property. This can include things like trademarks, patents, software, customer lists, proprietary processes, and brand recognition. These assets can be incredibly valuable to a potential buyer, as they give the business a leg up on the competition and can provide a significant source of revenue.


One of the challenges in assessing intangible assets is putting a dollar value on something that is not tangible. This is where a professional business valuation can come in handy. A good valuation will assess not only the tangible assets of the business, but also the intangible assets. This includes looking at the market value of any patents or trademarks, the value of proprietary software or processes, and the potential for revenue growth through customer lists or brand recognition.

Effective Marketing

Once you have a good understanding of the value of your intangible assets, it’s important to market them effectively during the sale process. This means highlighting their value to potential buyers and showing how they can benefit from them. For example, if you have a patented process that gives you a competitive advantage in the market, you should talk about that in your marketing materials and show how it can benefit a potential buyer.

Consider Creating Separate Entities

Another way to market your intangible assets is to package them together as a separate entity. This can be done through creating a separate subsidiary or spin-off company. This allows you to separate out the intangible assets and market them on their own, potentially getting a higher value for them than if they were sold as part of the main business.


In today’s business world, it’s important to remember that intangible assets are just as valuable as tangible assets when it comes to selling a business. Taking the time to properly assess and market your intangible assets can significantly increase the value of your business and make it more appealing to potential buyers. So if you’re getting ready, do not forget intangible assets when selling a business – they could be the key to a successful sale.

Business Brokers in Ocean County, NJ

Ready to make a smooth exit from your Ocean County, NJ business? Look no further than Midway Business Brokerage, your local experts in helping business owners sell their companies. With a deep understanding of Ocean County’s unique market dynamics, we provide tailored solutions to maximize your business’s value. Whether you’re an experienced entrepreneur ready for your next venture or a first-time seller seeking guidance, Midway Business Brokerage is your trusted partner. Reach out to us today, and let’s navigate the path to a successful business sale together, ensuring you leave a lasting legacy with confidence.

Steve Mueller

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